Mini ClickBank Guide – Pick Your Products Like The Pros

If you are anything like me when I started with internet marketing, you feel like you need a guide for everything – a ClickBank guide, a backlinking guide, a WordPress guide… I have come to find though, that complete guides can be costly, and it can be a pain in the butt to find the information that you are looking for in a 100+ page guide. So, I decided to write this mini guide to deal with what all newbies seem to need help with – picking the right product from ClickBank.

There are so many products available, and so many niches to choose from. How do you choose one that will actually sell? A lot of people say that you should look at the gravity and choose the product with the highest gravity. Whatever you do, do not try this! The products with the highest gravity are the products that well established affiliates are selling, and making good money. Ask yourself this, as you are starting out, do you really want the best of the best in internet marketing as your competition? Not if you want to be successful. You can get to the point of promoting the big products later, but for now we want to get you making money!

So, How Do You Choose A Product?

First, make sure that you have chosen a niche. For product research, I like to use a website called ClickBank Analytics found at cb-analytics.com. It is free and gives you access to a lot more information than simply using the ClickBank marketplace. So, where do we start? I recommend that you open up ClickBank Analytics (copy and paste the address above) in a new window and I’ll walk you through it.

Step 1. Click Categories

Click the Categories tab at the top left of the screen. This will open up a new page.

Step 2. Select Your Niche As A Sub Category

Since you have already selected a niche, this part is pretty easy. Choose the sub category that your niche would fall under. They do not list every niche by name, so you may have to search a bit to find your niche. But rest assured, if ClickBank sells it, it will show up on ClickBank analytics.

Another note here. There is a number in parentheses next to each sub-category. This shows the number of products that show up in that category. So, if the category that you think your niche falls under has (0) next to it, you will need to keep looking. When I was last searching, Computing & Internet shows 0 results, where Computers/Internet shows 299 results. Keep looking and you will find the right sub-category.

Step 3. Sort By Gravity (Descending)

We will be looking for products with a gravity of between 50 and 125. This seems to be the sweet spot for products, especially for a new marketer. This range, for the most part, still has good converting sales copy, but gets you away from competing against all of the big boys with their gigantic email lists and endless traffic.

You will probably have to scroll down a few pages to get to the products that have a gravity in our desired range. When you reach the range, start looking at what the products are, and see if you find something that sounds interesting to you. Pay no attention to the bragging that goes on in the descriptions. All of the products are the highest converting on ClickBank. As you read the descriptions, try to find something that interests you because it is always easier to promote something that you find interesting.

You will also note that under gravity is a box called EPS/Rebill. EPS stands for earning per sale, and rebill is what customers are charged each month that they continue with the product (a subscription). This is very important information as it tells you how much you will make each sale. But, as a new internet marketer, don’t even pay attention to it. It is too easy to get sucked into trying to sell products with a high EPS. It can be a tie breaker if you are deciding between two products, but for right now we are looking for products that sell. It doesn’t matter how much you make per sale if you are not selling any products!

Step 4. Look Closer At Products That Interest You

As you click on products that interest you, you will be taken to a page that gives more information about the product. Really, all I want you to look at on this page is the gravity graph. I’ll describe two examples and tell you what to look for in products you want to promote.

Bad Gravity Graph

Some gravity graphs will have a very steep increase in gravity followed by a very steep decline. Even if the current gravity is within our range, stay away from these products. Last time I was researching products, I found a product that I was interested in and the gravity was at 95 which is within our range. However, when I looked at the gravity graph I noticed that three weeks prior the gravity was at a high of over 500! And it has been steadily decreasing ever since. You do not want to promote a product that is decreasing steadily because it means that affiliates are not having as much success promoting the product. There could be a lot of returns, the market could be saturated, or the commission could have changed – it doesn’t matter why the gravity is decreasing. Just run away from the sinking ship!

Good Gravity Graph

There are two main types of good gravity graphs that I see often. The first are newer products. They usually have a rapid rise before evening out within our range. For example, I recently promoted a product that launched a month before I started promoting it. It gained gravity quickly, but evened out at a gravity of 77 and stayed there for two weeks. The stability is a very good sign, and makes this a desirable product. It is great to get to a product relatively early when there are still keywords and domain names available. But, you run the risk that it is going to be a short term success like the product above. What I liked about this product is that it does have two weeks of steady gravity which gives me hope that it will be a longer lasting product. But for now, it has passed the gravity test and is set for further research (see below).

The second kind of good gravity graph is more common. It is a relatively flat line within our target range. This shows that for at least the last three months affiliates have been having success with the product, and yet there is still relatively light competition. The only trouble with these more established products is that it can be a bit difficult to find domain names and keywords to target, but with creativity you can definitely make it work. Again, when you find a stable graph, move on to step 5.

Step 5 – Look At The Product Website

Now it is time to take a look at the actual website to see what it looks like. Is the sales copy well written? Does it capture your interest? Do you feel tempted to buy it? If you answer yes to all three of those questions, this is a good product to promote. Find a couple keywords and domain name and build yourself a website!

This mini ClickBank guide shows how I find products to promote. In my opinion, there are four things that a product must have if I am going to bother to promote it.

* I look for products that interest me

* I look for gravity between 50 and 125

* I look for consistent gravity over time

* I look for well written sales copy

When I find all four of those in a product, I know that I have found a product that I can be successful with. I hope that you have the same success that I have had with this system.

How To Give a Positive Spin In Your Business Presentation

Telling positive stories is one of the easiest and fastest ways to grow your business. With the right set of presentation skills, you can put a positive spin on just about anything.

I’m not kidding.

When you’re planning your business presentation, look at the overall tone, specific words, and images that are building the total picture. Often you intend to sound positive, but in your heart, you don’t believe it. This is bound to show up somewhere!

I often like to say, “every energy needs expression.”

Are You Using a Positive Tone?

If you are feeling blue, fed up with the economy or angry with the clients who cut their budgets (and your services) this feeling is bound to come out somewhere.

This is why it’s essential to work first on your attitude. It’s not always  easy. But when you get your core right, everything else is easier.

Once you’ve done this kind of mental surgery and found a positive spin that resonates to your roots, you are good to go. Then, focus on specific words and pictures.

Are You Using Specific Positive Words?

Examine the words on your slides, charts and handouts. Are they upbeat, short and positive? Are you describing benefits and detailed positive outcomes? Or are you all doom and gloom?

Some of the words choices you make may be subtle — but have a noticeable effect.

For instance, if you are presenting about dentistry or tooth whitening.

Don’t say: whiter teeth. Instead, say: sparkling smiles. See what a difference a few words make?

Think about your own presentation word choice. Then, experiment and test rigorously. The more you portray positive outlooks in your words, the more participants will buy in to what you are presenting.

Are You Showing Positive Pictures?

People like to see upbeat and happy images of other people. This is why smiling faces are more attractive than frowning ones. And in addition to attracting ‘eye-balls’ they also attract buyers.

Photos of smiling people act like magnets. They make people feel good. And simply put, people like to do business with people and companies that make them feel good.

Test this out for yourself.

Do you notice a difference in how clients respond when you show smiling photos? How about when you’re smiling?

By the way: people can tell if you’re smiling even if they can’t see you. Just try it the next time you’re on the phone or giving a virtual presentation.

Smile like you mean it. People will notice!

One of the best sources for presentation photos can be found at organization websites. When you are presenting to a specific company, look at their website and use photos of smiling people. These are often on the main page or annual report. These photos will be familiar, friendly and can help your audience feel at ease.

Put a positive spin on your presentation with upbeat tone, words and delivery. With a small focus on tone, words and pictures, you can expect to see a big improvement in your results. 

Reasons As To Why People Are More Inclined To Buy Art Products At Major Artistic Exhibitions

A number of reasons justify the simple truth that people are looking forward to buy art products at artistic exhibitions which are of more importance. Even if art products are available at other shows or in local stores, people still buy a lot less in those other places.

The first reason as to why people are more inclined to buy art products at major artistic exhibitions lies in the fact that such exhibitions give the art buyers plenty to choose from in all respects. Artistic exhibitions are all unique events and it’s merely impossible for the people who go there to simply look at the variety which is offered without purchasing a couple of items. With the opportunities of such exhibitions, people can, for example, very easily find a painting of their liking, because paintings are different and from all styles. People also get plenty to choose from in terms of prices: as there are usually artistic products for all budgets.

Thanks to the variety of products and prices, everybody will be able to find their ‘special’ items. This simply means that willingly or unwillingly, everyone will eventually buy items. Now you can contrast that with the situation in small artistic exhibitions and other places where art products are sold. It’s very simple to understand how smaller artistic shows or small local stores fail to sell too many art products in one month. This happens because of two main reasons. The first reason is that there are only a few types of art products. The second reason is that these products aren’t meant for all budgets. The above mentioned factors really explain why major artistic shows have a huge impact on people, bringing huge sales. The various types of artistic products meant to fit various budgets are everything needed to make people want to buy.

The pocket-friendly, not too low and not too high prices of different art products explains why customers are in an urge to buy art products with the occasion of bigger artistic shows. The artists wishing to sell their products during exhibitions know that competition is bound to be very stiff. So they feel the urge to put their best feet forward, in terms of offering the people who show some interest in their products very nice prices, in order to persuade such people to actually buy the products. It is also worth noting that some degree of haggling is tolerated in some of the major artistic exhibitions, which is unlike the case in most of the other places where art products are retailed, and where prices are typically heavily cast in stone.

The last reason we present now, to explain why people buy art products at major exhibitions more frequently, is that all of the participants have unique opportunities to personally interact with the artist. You can now understand how interaction is only present at bigger artistic exhibitions, because smaller exhibitions won’t allow you to meet artists. Having the unique opportunity to buy the artistic item from the artist directly is something special, an opportunity that many people are looking forward to. While a lot of people will share extensive hours of philosophy on some artistic pieces, only the artists are capable of sharing the exact goal of the pieces in case. Artists all have unique visions on their creations and hearing these visions and ideas from the source will make you want to buy their art items.