Five Ways To Avoid Your Biggest Presentation Nightmare

Lots of people have visions of crashing and burning when giving a speech. The nightmares seem real, and yet while you may not like presenting and may have had some blunders, you’ve likely not had a presentation-nightmare-come-true like Michael Bay (Director of the Transformer movies, among many others) had in Las Vegas last week.

He was there to introduce a new curved TV from Samsung along with a Samsung Executive. If you didn’t see what happened, let me tell you it was painful to watch. (Adding to the nightmare, once he started to stumble, many phones and tablets started videoing him!) For Bay, an epic crash and burn.

So, your nightmare came true, but someone else lived it. Now let’s talk about what you can do to make sure you don’t ever crash and burn like that. Consider the five points below to be both fire retardant clothing and a fire extinguisher.

Prepare, Prepare, Prepare. You have heard it before. It is the classic advice. There is a reason for that. It works. One of the best things you can do to avoid worst dream come true is to know your stuff. I’ve heard many people equate their preparation with the completion of their PowerPoint slides. Having slides isn’t preparation, just the cost of admission. Talk through, think through and rehearse your talk. This is the best presentation insurance on the planet.

Nail the Opening. The most important thing to prepare is your opening. This is true for several reasons, including:

Well crafted, the opening is one of the most important parts of the talk anyway. If you get that right, you are off to a good start.

Momentum builds when you start well. Even if you have glitches later, you have made a good first impression and built some positive energy, making it easier to recover (it is no surprise that Mr. Bay had trouble resetting when the mistakes happened at the very start).

You’ll be more confident. If you know exactly what you are going to say in the first 1-3 minutes, you will have more confidence (and that confidence will build with your early success).

Know Your Most Desired Response. Always know exactly what you want your audience to get from your presentation. When you remember that cold you can always just talk about it, even if all the rest of your plans go to Hades. He might not commit the aspect ratios and geek stuff to memory, but his most desired response was to let people know that a cool, smart guy like him really loves the TV. If he would have remembered that, even when the flames were licking his rear end, he would have survived, and maybe even done better.

Technology-be-damned! By watching, and by Bay’s admission, the teleprompter messed him up. You may never use a prompter, but wait, you likely are using PowerPoint, which too many people use as their own personal teleprompter. Be ready and able to go if the technology fails you (and if you do the first three suggestions above, you will be well on your way), because one day, it will.

Prep in place. I could tell you many stories of professional speakers and performers who always want to practice in the actual spot where they will give the talk. At a minimum, you want to stand in the space and get the logistics down. Better, to actually do some of your preparation in the room, on the spot. If I were to wager, I’d bet Bay didn’t do that; but most of the best presenters would. You make your own call.

Do these five things and you might not stop the nightmares, but they will become less scary, because they won’t happen to you.

And one more lesson.

Mr. Bay, and presumably the product, will survive. And so will you. Even if you blunder a bit, or the presentation doesn’t go the way you planned, you will live. And it is how you walk through it and learn from it that will make all the difference in the world.

The Best Business Sales Or Promotion Presentation Ever – Feature, Advantage, Benefit (FAB)

Today a great business presentation is either live or is as least a video presentation. Think about it. There is a reason television dominates. Now, you are probably here because of a presentation you will be delivering in person. While not technically a video the same rules apply. A great presentation will follow the same format. Also, the presentation will assure that the same items are covered. So, let’s jump into those.

A great presentation has about 8 to 15 seconds to grab your audience. This is as true in person as in a video. In person, they’ve committed to the presentation, but if you don’t grab them and hold them quick you are going to have to begin presenting to their objections. Get their attention and keep them with you is a safer way to perform. I recommend that every presentation begins with at least the following: “During today’s presentation, I’m going to show you why this blah, blah, blah is the blah blah you can consider (or some such).” You open with a hard hitting statement that captures their attention and sparks their interest. Avoid the pitch… Let them reach their own conclusions based on the information.

Now comes the fun part! You are going to use the Feature – Advantage – Benefit (FAB) format. They way this works is you present the “feature” you want you audience to recognize, appreciate and choose. This should be a hard factual description or numbers. Next, explain the advantage. Our investment offers low debt leverage (feature) reducing your risk (advantage). Because of this, you won’t be joining investor calls where you learn that your investment has evaporated. You’ll be part of a reasonably worry free opportunity. There will be immediate cash flow (feature). And so on.

In your presentation, the way this works is the following:

  • Keep it moving. The presentation should be animated. Features should move on to the page. They should shake and dance.
  • Advantages should be represented by some graphic.
  • The benefit should be illustrated with some emotional add on to the graphics.

Wallah! You are off to the races. Great presentation. Simple format. Emotion packed. All of this tied together with words and visuals that make the entire package make sense. You lead your audience down the path explaining the topic. They understand why this is important to them and what they gain. Finally, they FEEL the benefit. The raw emotions shine through causing them to take the next step. They are lined up and ready to go. They are ready to buy! Good luck with your next business presentation.

How an ISO Consultancy Can Assist You in Getting ISO 55001 Certification

Assets are invariably the elementary elements of a business. The assets’ functions or the value realised from them are the basis for a business. Those assets, whether physical, human, capital, or intangible, help to deliver the desired products/services. A strong Asset Management System (AMS) is necessary to take care of every asset and to make sure that they perform effectively in the best interest of the business. The ISO 55001 certification is the ultimate key to create and establish a good and practical AMS. By specifying the requirements of the AMS, it ensures proper coordination, planning, selection and classifying of the assets which helps in maintaining them throughout their lifecycle.

Despite the significance of this AMS certification, most businesses still have their AMS improved and certified because of the complexities and higher expenses involved in the certification process. However, without giving up, they need to get a dedicated ISO consultancy that can help them to obtain the ISO 55001 certification in the smoothest possible way. The next section explains how an ISO consultancy assists your organisation in getting your AMS ISO-certified.

Agile Certification Process Followed by ISO Consultancy for ISO 55001 Certification

An ISO consultancy takes you through the following stages to make sure that your AMS is ready for the certification.

Initial Consultation/Discussion

The process begins with an open discussion or consultation where the agency will seek to understand your needs or expectations for the certification. Their expert consultants will then want you to learn about the requirements of the ISO 55001 standard. They will help you to understand how the AMS should be developed depending on your organisation’s size, processes, and types/sizes of assets. Together, you can then define the objectives and specifications for your AMS.


The consulting agency then performs a pre-audit of your organisation’s current asset management framework. It is a gap analysis that helps in uncovering the strengths and weaknesses in your present AMS compared to the ISO 55001 standard’s requirements. This helps in assessing the areas that need improvement. Accordingly, the agency will plan with your managers and decide together the actions needed to mend the gaps and reform the AMS to comply with the requirements.

Planning and Implementation

The consultancy will then provide a detailed guide on improvising the AMS and initiating the certification process. They will provide tailored services, such as documentation instructions, employee training, implementation support, etc. based on the improvements required in the AMS. They can also agree to provide ongoing assistance to help you maintain the ISO certification compliance in the long run.

Stage 1 Audit

Once the implementation of a revised AMS is complete, some assessors from the consultancy start with the process of audits to ensure your readiness for the certification. The first stage of assessment includes reviewing the AMS documentation, measuring the goals, and assuring the role of your management in AMS. With this evaluation, the consultancy can declare whether your AMS is competent and eligible for the certification. The assessors also explain their observations from the audit and coordinate any actions necessary to further enhance the AMS for final certification audit.

Stage 2 Audit

The same assessors or a specific team of auditors from the consultancy then again audit your AMS on-site. They first examine it to ensure that the applied management system is at par with the documented system. Then, they will evaluate the effectiveness of the AMS in managing and optimising the assets, based on the inspections, asset data or relevant records, on-site observations, and interviews. The auditors then present the findings from this second stage audit clearly in a report and discuss them with your management team in a closed meeting. They highlight the areas that need improvement or can be improved for better effectiveness and compliance assurance.

Registration and Certification

The consultants help you get a good certification body or a registrar to apply for the certification. They can guide through the certification registration process and help at fulfilling all requirements before achieving the certification. Following that, the certification body does an external audit and after being convinced that every ISO 55001 regulation is met by your AMS, they will provide the certificate.

Surveillance Audits

After the certification has been achieved, the consultancy can conduct surveillance audits on semi-annually or quarterly basis to ensure that the AMS maintains its compliance with ISO 55001 standard. As the certification is valid only for 3 years, surveillance audits are to be carried out to check your ongoing conformity to the standard’s requirements. They will also conduct on-site surveillance audits to help you discover potential areas of improvement and to focus on sustaining the efficiency of your AMS.

Going through all these stages of the ISO 55001 certification by yourself can be complicated and challenging. However, you cannot deny the need for a good AMS in your organisation to maximise the active life of your assets and ensure greater returns from them. It subsequently helps you to ensure continuously increase your financial performance. Therefore, getting a reliable consultancy that can assist you throughout the certification process is always recommended.