How to Sabotage Your Own Presentations – Five Stupid Things to Keep on Doing to Ensure the Worst!

I thought I would collate 5 deadly presentation skills sins… here they are (tongue SLIGHTLY in cheek so just reverse them to get some really good ideas!)

1 use the same old tired introductory phrases… for example

“I’m what stands between you and dinner”

“I’ll try not to be too boring”

“For those who don’t know me… Here’s a quick introduction”

“You’ll have to excuse me I’m quite nervous”

“And now for the boring bit.”

All of these phrases assure your audience that you are about to deliver exactly the same presentation that they have heard 100 times before so if you want your audience tuning out right from the beginning make sure you start with one of these five killer phrases.

2 Use the same old tunes everybody else uses. For example use “Simply the Best” by Tina Turner or “We are the Champions” by Queen. Check out M-People and you will find that they have two tunes “What Have you Done Lately to Make you Feel Proud” and “Hero”. All of these songs are, if you like that sort of thing, fine songs by fine artists. For our purposes though they are the same old songs giving the same old messages. So to ensure people get the same message as usual, make sure you stick to the same old tunes.

3. Make sure you stick to a stupid layout just because this is how it’s always done in your organisation. This would include the projector and screen taking the vast majority of the space, and the speaker, the person who actually has to deliver the material, squeezed to one side of the room. You might also consider overheating the room to ensure that by mid afternoon your audience is going into meltdown. Oh, and absolutely ensure that you have one of those you “U” shaped tables set-ups. You know the sort, where the people on the side get cricks in their neck, and the people at the back strain their eyes to see you. On no account think about altering this room to something a bit more involving, interactive or conducive to a meeting.

4. Always ensure the sessions go over time and are way too long. You might know that most people’s attention span is between 20 and 45 minutes, so make sure that you go way past this so people begin to become distracted, bored, desperate for a comfort break and so on. Never consider making breaks little and often to keep people moving and to keep the interest level high.

5. Never sound excited, passionate nor interested in your own material. It’s often the case that conferences and events are used to promote new services or products or perhaps to sell a new software service to your colleagues in the room. Too many times the speaker is launching material which they say is exciting interactive and will do wonderful things for the people in the room BUT they don’t tell their faces this nor do they alter their vocal tone. So if you want to ensure you get the same results you’ve always got, just ensure you bring no passion to your presentations.

And in case you missed the earlier suggestion… AVOID…. the points above to improve your presentations.

Reasons As To Why People Are More Inclined To Buy Art Products At Major Artistic Exhibitions

A number of reasons justify the simple truth that people are looking forward to buy art products at artistic exhibitions which are of more importance. Even if art products are available at other shows or in local stores, people still buy a lot less in those other places.

The first reason as to why people are more inclined to buy art products at major artistic exhibitions lies in the fact that such exhibitions give the art buyers plenty to choose from in all respects. Artistic exhibitions are all unique events and it’s merely impossible for the people who go there to simply look at the variety which is offered without purchasing a couple of items. With the opportunities of such exhibitions, people can, for example, very easily find a painting of their liking, because paintings are different and from all styles. People also get plenty to choose from in terms of prices: as there are usually artistic products for all budgets.

Thanks to the variety of products and prices, everybody will be able to find their ‘special’ items. This simply means that willingly or unwillingly, everyone will eventually buy items. Now you can contrast that with the situation in small artistic exhibitions and other places where art products are sold. It’s very simple to understand how smaller artistic shows or small local stores fail to sell too many art products in one month. This happens because of two main reasons. The first reason is that there are only a few types of art products. The second reason is that these products aren’t meant for all budgets. The above mentioned factors really explain why major artistic shows have a huge impact on people, bringing huge sales. The various types of artistic products meant to fit various budgets are everything needed to make people want to buy.

The pocket-friendly, not too low and not too high prices of different art products explains why customers are in an urge to buy art products with the occasion of bigger artistic shows. The artists wishing to sell their products during exhibitions know that competition is bound to be very stiff. So they feel the urge to put their best feet forward, in terms of offering the people who show some interest in their products very nice prices, in order to persuade such people to actually buy the products. It is also worth noting that some degree of haggling is tolerated in some of the major artistic exhibitions, which is unlike the case in most of the other places where art products are retailed, and where prices are typically heavily cast in stone.

The last reason we present now, to explain why people buy art products at major exhibitions more frequently, is that all of the participants have unique opportunities to personally interact with the artist. You can now understand how interaction is only present at bigger artistic exhibitions, because smaller exhibitions won’t allow you to meet artists. Having the unique opportunity to buy the artistic item from the artist directly is something special, an opportunity that many people are looking forward to. While a lot of people will share extensive hours of philosophy on some artistic pieces, only the artists are capable of sharing the exact goal of the pieces in case. Artists all have unique visions on their creations and hearing these visions and ideas from the source will make you want to buy their art items.

The 4 P’s of Marketing Your Product on the Internet

Unlike product management, product marketing focuses on the outbound marketing elements. There are four of these basic elements, known as the 4Ps. These 4Ps are product, pricing, placement, and promotion. Product marketing focuses specifically on marketing your product to current customers, prospects, and potential customers.

When you deal with product marketing in your business, you need to address four strategic issues. First, what product or products will be offered; in other words, what will be your product line? Next, you need to determine who your target customers will be. Then, how will your product(s) get to those customers. What distribution channels will you use? Finally, why should your customers choose your product(s) over the product (s) offered by any competitors.

New products pass through a number of stages. These stages start with their introduction, continue through their growth, pass through their prime, and eventually decline. This is a product life cycle or sequence that can be linked with changes that occur in the marketing situation and affect the marketing strategy.

When you introduce a new product, your first want to build awareness of the product. You need to establish the products branding and quality level, and be certain that you have the proper property protection, including patents and trademarks. You will decide on your pricing strategy, whether you are seeking to build your market share quickly with low pricing or to recover development costs with higher pricing. At first, distribution will probably be very selective as you seek to build consumer awareness and acceptance of your product. The promotion that you use at this point may be aimed at customers who are innovative and like to try new things before everyone else. You will be using your marketing communication to build product awareness and inform potential customers about your product.

During the growth period, you will be trying to build consumer preference for your brand or product and increase your share of the market. You will want to maintain product quality and may consider adding more features or services to your product. The pricing should be maintained at this point while you enjoy the increasing demand for your product. At this point, you may not have to be overly concerned about competition. Your distribution should increase and widen during this stage as demand increases and more customers want your product. Your promotion at this point will be aimed toward reaching a wider potential customer base.

When your product is in its prime, you will see that your sales growth may moderate or even shrink. Your objective at this point should be to defend your market share from any competitors that may be emerging while maximizing your profit. You may decide to improve some of the product features to make your product stand out again or lower your pricing due to new competition in the market. Your focus on distribution may become more intensive. You may even decide to offer incentives to increase customer preference for your product. At this point, your promotion strategy will be to emphasize how your product is different and better from any competitors in the market.

Eventually, sales of your product will decline. At that point you will have several choices. You could keep the product and possibly breathe new life into it by marketing new uses for it or even adding more features. You could simply harvest your product by trying to reduce your costs but continuing to offer it to loyal customers. Your ultimate choice at this point may be to discontinue the product and liquidate any inventory that remains, or else sell it to a different firm that is interested in continuing the product.

Clearly, the Internet has greatly changed the way that businesses can communicate with customers. Companies are no longer limited to communicating with their customers and potential customers using PR firms or expensive advertising formats. The rules have changed.

Consumers who visit your company’s web site are not interested in your slogan or your logo. They may be looking for the detailed description of your new product, what they really want is to find out how your product can solve their problem or serve their purpose. You can give them what they need with just the click of a mouse.

It is simple to use product marketing to leverage the potential of the Internet for your business. You can reach buyers directly, establish a personal connection with both current and potential customers, and even reach targeted niche buyers at a fraction of the cost of older advertising techniques. You can easily learn how to post the content that people want to read and discover what search engines look for. The Internet can provide you with the best way to market your product.