Mini ClickBank Guide – Pick Your Products Like The Pros

If you are anything like me when I started with internet marketing, you feel like you need a guide for everything – a ClickBank guide, a backlinking guide, a WordPress guide… I have come to find though, that complete guides can be costly, and it can be a pain in the butt to find the information that you are looking for in a 100+ page guide. So, I decided to write this mini guide to deal with what all newbies seem to need help with – picking the right product from ClickBank.

There are so many products available, and so many niches to choose from. How do you choose one that will actually sell? A lot of people say that you should look at the gravity and choose the product with the highest gravity. Whatever you do, do not try this! The products with the highest gravity are the products that well established affiliates are selling, and making good money. Ask yourself this, as you are starting out, do you really want the best of the best in internet marketing as your competition? Not if you want to be successful. You can get to the point of promoting the big products later, but for now we want to get you making money!

So, How Do You Choose A Product?

First, make sure that you have chosen a niche. For product research, I like to use a website called ClickBank Analytics found at cb-analytics.com. It is free and gives you access to a lot more information than simply using the ClickBank marketplace. So, where do we start? I recommend that you open up ClickBank Analytics (copy and paste the address above) in a new window and I’ll walk you through it.

Step 1. Click Categories

Click the Categories tab at the top left of the screen. This will open up a new page.

Step 2. Select Your Niche As A Sub Category

Since you have already selected a niche, this part is pretty easy. Choose the sub category that your niche would fall under. They do not list every niche by name, so you may have to search a bit to find your niche. But rest assured, if ClickBank sells it, it will show up on ClickBank analytics.

Another note here. There is a number in parentheses next to each sub-category. This shows the number of products that show up in that category. So, if the category that you think your niche falls under has (0) next to it, you will need to keep looking. When I was last searching, Computing & Internet shows 0 results, where Computers/Internet shows 299 results. Keep looking and you will find the right sub-category.

Step 3. Sort By Gravity (Descending)

We will be looking for products with a gravity of between 50 and 125. This seems to be the sweet spot for products, especially for a new marketer. This range, for the most part, still has good converting sales copy, but gets you away from competing against all of the big boys with their gigantic email lists and endless traffic.

You will probably have to scroll down a few pages to get to the products that have a gravity in our desired range. When you reach the range, start looking at what the products are, and see if you find something that sounds interesting to you. Pay no attention to the bragging that goes on in the descriptions. All of the products are the highest converting on ClickBank. As you read the descriptions, try to find something that interests you because it is always easier to promote something that you find interesting.

You will also note that under gravity is a box called EPS/Rebill. EPS stands for earning per sale, and rebill is what customers are charged each month that they continue with the product (a subscription). This is very important information as it tells you how much you will make each sale. But, as a new internet marketer, don’t even pay attention to it. It is too easy to get sucked into trying to sell products with a high EPS. It can be a tie breaker if you are deciding between two products, but for right now we are looking for products that sell. It doesn’t matter how much you make per sale if you are not selling any products!

Step 4. Look Closer At Products That Interest You

As you click on products that interest you, you will be taken to a page that gives more information about the product. Really, all I want you to look at on this page is the gravity graph. I’ll describe two examples and tell you what to look for in products you want to promote.

Bad Gravity Graph

Some gravity graphs will have a very steep increase in gravity followed by a very steep decline. Even if the current gravity is within our range, stay away from these products. Last time I was researching products, I found a product that I was interested in and the gravity was at 95 which is within our range. However, when I looked at the gravity graph I noticed that three weeks prior the gravity was at a high of over 500! And it has been steadily decreasing ever since. You do not want to promote a product that is decreasing steadily because it means that affiliates are not having as much success promoting the product. There could be a lot of returns, the market could be saturated, or the commission could have changed – it doesn’t matter why the gravity is decreasing. Just run away from the sinking ship!

Good Gravity Graph

There are two main types of good gravity graphs that I see often. The first are newer products. They usually have a rapid rise before evening out within our range. For example, I recently promoted a product that launched a month before I started promoting it. It gained gravity quickly, but evened out at a gravity of 77 and stayed there for two weeks. The stability is a very good sign, and makes this a desirable product. It is great to get to a product relatively early when there are still keywords and domain names available. But, you run the risk that it is going to be a short term success like the product above. What I liked about this product is that it does have two weeks of steady gravity which gives me hope that it will be a longer lasting product. But for now, it has passed the gravity test and is set for further research (see below).

The second kind of good gravity graph is more common. It is a relatively flat line within our target range. This shows that for at least the last three months affiliates have been having success with the product, and yet there is still relatively light competition. The only trouble with these more established products is that it can be a bit difficult to find domain names and keywords to target, but with creativity you can definitely make it work. Again, when you find a stable graph, move on to step 5.

Step 5 – Look At The Product Website

Now it is time to take a look at the actual website to see what it looks like. Is the sales copy well written? Does it capture your interest? Do you feel tempted to buy it? If you answer yes to all three of those questions, this is a good product to promote. Find a couple keywords and domain name and build yourself a website!

This mini ClickBank guide shows how I find products to promote. In my opinion, there are four things that a product must have if I am going to bother to promote it.

* I look for products that interest me

* I look for gravity between 50 and 125

* I look for consistent gravity over time

* I look for well written sales copy

When I find all four of those in a product, I know that I have found a product that I can be successful with. I hope that you have the same success that I have had with this system.

Present for Success: Simple Strategies to Add Confidence and Credibility to Your Next Presentation

Tomorrow’s the day and you’re dreading it. You’re scheduled to give a presentation to the senior management team about the new program you’re proposing. You’re excited and enthusiastic about the program but nervous and anxious about the presentation. You don’t know how you’ll manage to sleep tonight. These thoughts keep running through your mind; What if I stumble? What if I talk too fast? What if they get bored? What if they ask questions and my mind goes blank?

Do any of these sound familiar? If you answered yes, don’t worry! Try some of these simple strategies for your next presentation to help you build confidence and credibility with your audiences.

Developing your presentation

Change the paradigm: Think from your listeners’ perspective.

If you can change your focus from, “What do I want to communicate?” to, “What does the audience need to hear and understand?” you can be a more relevant and engaging presenter. By focusing on your listeners’ needs, rather than on yourself, you can relax and let that focus guide you through the development and delivery of your presentation.

Here are the essential questions that will help you stay on track:

  • Who is your audience?
  • What is most important to them?
  • What is their current level of knowledge on your topic?
  • What do they want or need to know about this topic?

If you can’t answer the above questions, it’s important that you do some research to find the answers. If your presentation is an educational or training session, you might want to send out a pre-class questionnaire or survey to learn the current knowledge level of your audience. This can be a simple 5 to 10-question, one-page document that you email or fax. If your presentation is more informational or persuasive, you might want to make some phone calls to learn what you can about your audience.

What’s your objective?

Every presentation you give should have an objective or purpose. Why? Because your objective will help ensure that you stay focused on the topic. And, by defining your objective in the beginning of the development process, you’ll save time.

Structure

Utilize a presentation structure that consists of a beginning, middle and end. In presentation language these components are called the opening, body and close. The purpose of the opening is to introduce yourself and your topic. The opening gives a short preview of the information you plan to cover. You may also want to include some startling data or a quotation. The main purpose of the opening is to get your audiences’ attention. The body of the presentation contains the main ideas and details you want to convey, while the close is the ending. During the close, you may wish to provide a summary of your main points to help the audience remember them. Also, any action items of follow-up information should be in the close.

Delivering your presentation

About nervousness

Most people feel nervous and anxious before giving a presentation. This fear and anxiety can start the minute they’ve been given the assignment and can last until the presentation is over. It’s important that we accept the fact that we’re going to be nervous and learn how to work with it. Try this three-step process developed by Lee Glickstein of Speaking Circles International to ease your nerves:

1. Feel your feet on the ground.

This will help to set a firm foundation for you and has a calming effect.

2. Breathe. And, most importantly, notice that you are breathing.

Most of us when we are nervous or anxious tend to hold our breath and that only makes us feel worse.

3. Speak every word to the eyes and heart of another human being.

Every time you stand in front of any audience, you are building a relationship. If you want people to listen and pay attention to you, you have to listen and pay attention to them. By having a more personal connection with your audience you will develop rapport faster. By looking at people individually, not seeing a group, you can be more relaxed and at ease. Try to have a one-on-one conversation with everyone in the room.

Five strategies to project confidence

1. Reduce your usage of filler words.

Filler words are words that we say unconsciously that add no meaning to our communications. Examples of filler words are um, uh, ah, okay, so, you know, well, but, like, etc. The big problem with filler words is that if you use them frequently, they tend to chip away at your credibility and can make you sound unsure and unprepared. To start reducing usage, you first have to become aware of when and how frequently you use them. The best way to do this is to either audiotape or videotape yourself giving a presentation. Then listen, or better yet, have someone else listen to the tape for filler words. Provide a checklist of filler words and ask the reviewer them count how many you use. It’s fine to use one here and there–using them repeatedly is the problem. Once you have an awareness of which filler words you use, you can start trying to reduce them. Substitute a pause where the filler words would normally occur and your listeners will thank you.

2. Be aware of body language and posture.

Just as mother used to say, stand up straight. Posture is important. Walk with erect posture and confident strides. Also have an awareness of your body language. Show confidence with an open body position. This means hands at your sides not crossed in front of you or hidden in pockets. Keep your hands where the audience can see them and use gestures for emphasis.

3. Remember that you are the expert.

You probably know more than your audience does about your topic. That puts you at an advantage and should instill confidence. Remember, though, to be relevant. You need to know your audience’s level of knowledge on your topic so you can start where they are.

4. Keep your cool when things get hot.

No matter what happens, keep your composure. If you are using technology, be warned: It is bound to malfunction just when you need it most. For peace of mind, have a Plan B ready just in case. If you can think in advance about what might go wrong, and have a contingency plan ready, you can continue and keep your cool. Every presenter has a personal horror story of how the laptop or projector crashed in the middle of their presentation. Be prepared.

5. Have a good time.

If you are having a good time, chances are, so is your audience. Put a smile on your face and be excited and enthusiastic in your delivery. You will breathe life even into dull subjects and help your listeners be engaged in your talk.

The close

I hope you’ll practice some of the strategies listed here. Don’t feel that you have to do all of them during your next presentation. You might want to think about what your biggest presentation challenge is and pick one improvement that you’d like to make. I can guarantee that you’ll feel more confident as you incorporate and practice these suggestions. And remember: Do what you can to enjoy your time at the front of the room and your audiences will enjoy you.

The 4 P’s of Marketing Your Product on the Internet

Unlike product management, product marketing focuses on the outbound marketing elements. There are four of these basic elements, known as the 4Ps. These 4Ps are product, pricing, placement, and promotion. Product marketing focuses specifically on marketing your product to current customers, prospects, and potential customers.

When you deal with product marketing in your business, you need to address four strategic issues. First, what product or products will be offered; in other words, what will be your product line? Next, you need to determine who your target customers will be. Then, how will your product(s) get to those customers. What distribution channels will you use? Finally, why should your customers choose your product(s) over the product (s) offered by any competitors.

New products pass through a number of stages. These stages start with their introduction, continue through their growth, pass through their prime, and eventually decline. This is a product life cycle or sequence that can be linked with changes that occur in the marketing situation and affect the marketing strategy.

When you introduce a new product, your first want to build awareness of the product. You need to establish the products branding and quality level, and be certain that you have the proper property protection, including patents and trademarks. You will decide on your pricing strategy, whether you are seeking to build your market share quickly with low pricing or to recover development costs with higher pricing. At first, distribution will probably be very selective as you seek to build consumer awareness and acceptance of your product. The promotion that you use at this point may be aimed at customers who are innovative and like to try new things before everyone else. You will be using your marketing communication to build product awareness and inform potential customers about your product.

During the growth period, you will be trying to build consumer preference for your brand or product and increase your share of the market. You will want to maintain product quality and may consider adding more features or services to your product. The pricing should be maintained at this point while you enjoy the increasing demand for your product. At this point, you may not have to be overly concerned about competition. Your distribution should increase and widen during this stage as demand increases and more customers want your product. Your promotion at this point will be aimed toward reaching a wider potential customer base.

When your product is in its prime, you will see that your sales growth may moderate or even shrink. Your objective at this point should be to defend your market share from any competitors that may be emerging while maximizing your profit. You may decide to improve some of the product features to make your product stand out again or lower your pricing due to new competition in the market. Your focus on distribution may become more intensive. You may even decide to offer incentives to increase customer preference for your product. At this point, your promotion strategy will be to emphasize how your product is different and better from any competitors in the market.

Eventually, sales of your product will decline. At that point you will have several choices. You could keep the product and possibly breathe new life into it by marketing new uses for it or even adding more features. You could simply harvest your product by trying to reduce your costs but continuing to offer it to loyal customers. Your ultimate choice at this point may be to discontinue the product and liquidate any inventory that remains, or else sell it to a different firm that is interested in continuing the product.

Clearly, the Internet has greatly changed the way that businesses can communicate with customers. Companies are no longer limited to communicating with their customers and potential customers using PR firms or expensive advertising formats. The rules have changed.

Consumers who visit your company’s web site are not interested in your slogan or your logo. They may be looking for the detailed description of your new product, what they really want is to find out how your product can solve their problem or serve their purpose. You can give them what they need with just the click of a mouse.

It is simple to use product marketing to leverage the potential of the Internet for your business. You can reach buyers directly, establish a personal connection with both current and potential customers, and even reach targeted niche buyers at a fraction of the cost of older advertising techniques. You can easily learn how to post the content that people want to read and discover what search engines look for. The Internet can provide you with the best way to market your product.