Mini ClickBank Guide – Pick Your Products Like The Pros

If you are anything like me when I started with internet marketing, you feel like you need a guide for everything – a ClickBank guide, a backlinking guide, a WordPress guide… I have come to find though, that complete guides can be costly, and it can be a pain in the butt to find the information that you are looking for in a 100+ page guide. So, I decided to write this mini guide to deal with what all newbies seem to need help with – picking the right product from ClickBank.

There are so many products available, and so many niches to choose from. How do you choose one that will actually sell? A lot of people say that you should look at the gravity and choose the product with the highest gravity. Whatever you do, do not try this! The products with the highest gravity are the products that well established affiliates are selling, and making good money. Ask yourself this, as you are starting out, do you really want the best of the best in internet marketing as your competition? Not if you want to be successful. You can get to the point of promoting the big products later, but for now we want to get you making money!

So, How Do You Choose A Product?

First, make sure that you have chosen a niche. For product research, I like to use a website called ClickBank Analytics found at cb-analytics.com. It is free and gives you access to a lot more information than simply using the ClickBank marketplace. So, where do we start? I recommend that you open up ClickBank Analytics (copy and paste the address above) in a new window and I’ll walk you through it.

Step 1. Click Categories

Click the Categories tab at the top left of the screen. This will open up a new page.

Step 2. Select Your Niche As A Sub Category

Since you have already selected a niche, this part is pretty easy. Choose the sub category that your niche would fall under. They do not list every niche by name, so you may have to search a bit to find your niche. But rest assured, if ClickBank sells it, it will show up on ClickBank analytics.

Another note here. There is a number in parentheses next to each sub-category. This shows the number of products that show up in that category. So, if the category that you think your niche falls under has (0) next to it, you will need to keep looking. When I was last searching, Computing & Internet shows 0 results, where Computers/Internet shows 299 results. Keep looking and you will find the right sub-category.

Step 3. Sort By Gravity (Descending)

We will be looking for products with a gravity of between 50 and 125. This seems to be the sweet spot for products, especially for a new marketer. This range, for the most part, still has good converting sales copy, but gets you away from competing against all of the big boys with their gigantic email lists and endless traffic.

You will probably have to scroll down a few pages to get to the products that have a gravity in our desired range. When you reach the range, start looking at what the products are, and see if you find something that sounds interesting to you. Pay no attention to the bragging that goes on in the descriptions. All of the products are the highest converting on ClickBank. As you read the descriptions, try to find something that interests you because it is always easier to promote something that you find interesting.

You will also note that under gravity is a box called EPS/Rebill. EPS stands for earning per sale, and rebill is what customers are charged each month that they continue with the product (a subscription). This is very important information as it tells you how much you will make each sale. But, as a new internet marketer, don’t even pay attention to it. It is too easy to get sucked into trying to sell products with a high EPS. It can be a tie breaker if you are deciding between two products, but for right now we are looking for products that sell. It doesn’t matter how much you make per sale if you are not selling any products!

Step 4. Look Closer At Products That Interest You

As you click on products that interest you, you will be taken to a page that gives more information about the product. Really, all I want you to look at on this page is the gravity graph. I’ll describe two examples and tell you what to look for in products you want to promote.

Bad Gravity Graph

Some gravity graphs will have a very steep increase in gravity followed by a very steep decline. Even if the current gravity is within our range, stay away from these products. Last time I was researching products, I found a product that I was interested in and the gravity was at 95 which is within our range. However, when I looked at the gravity graph I noticed that three weeks prior the gravity was at a high of over 500! And it has been steadily decreasing ever since. You do not want to promote a product that is decreasing steadily because it means that affiliates are not having as much success promoting the product. There could be a lot of returns, the market could be saturated, or the commission could have changed – it doesn’t matter why the gravity is decreasing. Just run away from the sinking ship!

Good Gravity Graph

There are two main types of good gravity graphs that I see often. The first are newer products. They usually have a rapid rise before evening out within our range. For example, I recently promoted a product that launched a month before I started promoting it. It gained gravity quickly, but evened out at a gravity of 77 and stayed there for two weeks. The stability is a very good sign, and makes this a desirable product. It is great to get to a product relatively early when there are still keywords and domain names available. But, you run the risk that it is going to be a short term success like the product above. What I liked about this product is that it does have two weeks of steady gravity which gives me hope that it will be a longer lasting product. But for now, it has passed the gravity test and is set for further research (see below).

The second kind of good gravity graph is more common. It is a relatively flat line within our target range. This shows that for at least the last three months affiliates have been having success with the product, and yet there is still relatively light competition. The only trouble with these more established products is that it can be a bit difficult to find domain names and keywords to target, but with creativity you can definitely make it work. Again, when you find a stable graph, move on to step 5.

Step 5 – Look At The Product Website

Now it is time to take a look at the actual website to see what it looks like. Is the sales copy well written? Does it capture your interest? Do you feel tempted to buy it? If you answer yes to all three of those questions, this is a good product to promote. Find a couple keywords and domain name and build yourself a website!

This mini ClickBank guide shows how I find products to promote. In my opinion, there are four things that a product must have if I am going to bother to promote it.

* I look for products that interest me

* I look for gravity between 50 and 125

* I look for consistent gravity over time

* I look for well written sales copy

When I find all four of those in a product, I know that I have found a product that I can be successful with. I hope that you have the same success that I have had with this system.

In Business Negotiation, Overcome Fear of Losing

A million years ago, cavemen and cavewomen strutted their status by piling rocks. Those with the tallest piles got the best caves that had the ocean view and wheelbarrows with power steering. And so it continues today.

It’s human nature for people to want their piles to be higher than the other guy. But there are only so many rocks. If I take your rocks and add them to my pile, I win. And vice versa. So we negotiate.

Here’s the rub: 70% of people prefer to avoid negotiation entirely. They’ll do it reluctantly, but deep down inside they wish it would just go away. And when you peel away the layers of this reluctant onion, what you find is a fear of losing.

The Past: 8 Most Important Words in Business were: Buy Low, Sell High, Collect Early, Pay Late.

Historically our collective view of negotiation is buying a used car. Aggressive, pushy salesman trying to get you to do decide now, pay more, don’t delay. We hate that. It’s called “positional” negotiating, which imposes my position on yours. It isn’t really negotiation at all. It’s a competition. And in competitions there are winners and losers. Ergo, the fear of losing.

The Future: The Relationship must outlive the Negotiation

In business, we have to face that customer, supplier or employee tomorrow, and the next day. There’s an ongoing relationship. We start all negotiations with the realization and belief that the relationship will outlive the negotiation.
The definitive work on great negotiation is “Getting to Yes” by Fisher and Ury, written almost 40 years ago. They propose a different method from traditional positional negotiation, called “merits” or “interests” negotiation. We subscribe to this new method. In fact we take it further. We believe in “Both Grow” negotiation in which all sides elevate and grow.

Every Negotiation should start with two objectives…
1. Get the best deal for our side; and
2. Get a “Both Grow” outcome for both sides.

Sound impossible? Not at all. Are we serving conflicting masters here…not really. Just seems that way. When it’s done right, it’s a great achievement. If you’re committed to continuous improvement and building a world-class business, we should talk.

JT

The Anatomy of a Great Presentation

What is a great presentation? As a hypnotherapist, NLP and hypnotherapy trainer, as a former top training administrator for 40,000 American soldiers, and as professional speaker, I have some very definite ideas of the structure of phenomenal presentations. I’ve studied many of the most inspirational speeches of the Western civilization and reviewed numerous talks by talented presenters who command $10,000 to $20,000 per keynote. What I’ve learned is contrary to most conventional thought.

The best speeches violate the mold which is typically taught to neophyte speakers. Back when Neil Armstrong was taking the “giant step for mankind” in 1969, my high school speech teacher told us that a good speech has three components: an introduction, a body, and a conclusion. Back in the late 1970′s we told our young officers and sergeants to “tell them what you are going to tell them, tell them, and tell them what you told them.” Even the U.S. Army got away from this A-B-C model in the late 1970′s. However, at Toastmasters meetings I still hear that the age-old model is still the best way. So, what is a great speech?

For this article I’m going to concentrate the format of the most inspirational speeches of our time. Regardless, to a great extent my comments will apply to all presentations.

If I was to train a new speaker, I would start out by them just standing in front of a class or audience without saying a word. There would be no need to remember a speech. The only goal would be to make eye contact every individual in the room. While doing this I would advise the “speaker” to just focus on what they felt inside. At this point the only intent is to establish CONTACT and CONNECTION with the audience.

Regarding connection, a speaker must be able to communicate with all learning styles. This includes the slower paced kinesthetic learner, who appreciates slower paced words, and low, below the waist hand gestures. People with this learning style are the first with whom I connect. Next, I speed up my speech slightly, forming every word precisely, and using hand gestures at a level between the waist and chest, I bring the auditory learners on board. And, lastly I will raise my voice, quicken my speech, and use higher gestures to bring those ultra-fast visual learners into the fold. (Visual learners make up about 75% of the U.S. population and almost 100% of corporate leaders.) During the rest of the speech, I will vary my tone, speaking pace, and the range of my gestures so that I continually oscillate between the ways with which people of the various learning styles prefer to be communicated. You’ll know if you have successfully connected by carefully noticing the physiology of the audience and if they seem to be focused on your every word.

The second major stage is developing EMPATHY. Even if your comments are intended to be rather biographical, the goal is to have each and every attendee to associate mentally into your story. When you talk about joy or misery, they are seeing it through your eyes, hearing through your ears, and feeling through your body. Essentially, they become one with you.

Believe it or not, the next stage is to ensure that your audience does not have a clue where you are going with your comments. Even if they are totally in synch with you, if they understand where you are going, you are on the road to giving a forgettable speech. They must not have a clear picture where you are going with your comments. By purposefully using confusion, ambiguity, and conscious overload, you reduce the influence of the “critical faculty” of the conscious mind and prepare the audience for the big message. At this point they are highly suggestible and are ready to be influenced at the deepest level of the mind. No, not everyone will appreciate this style. There will still be the 5 percent of the audience who will not feel comfortable with your departure from a predictable (and boring) presentation. Yet, as most adults over the age of 25 have fully developed frontal lobes behind their eyes, they generally get an enjoyable “ah-ha” experience when they finally figure it out for themselves. This self-discovery gives the more mature learners a pleasurable and unforgettable experience.

Well, I think that I just gave my punch line away. The next stage happens when they are on the verge of this self-discovery, with highly suggestible minds, and ready for you to make the most memorable statements of your talk. This is when you hear such things as “I have a dream”, “Give me liberty or death”, or “Ask not what your country can do for you.” Like planting a flower seed, without the right preparation of the audience, your desired intent will never blossom.

After this point, remember then to slow your speaking, lower your gestures, and lower your volume. You do not want to upstage your own crescendo. This is a time to reduce the audience’s stress and allow them to kinesthetically process your message. Let them down easy. You’ve just created a higher level of stress, now it is the time for leave them with an impression that you have made them feel changed but relaxed. If you ever want to be invited back, don’t leave them with their “fight and flight” mechanisms intact. You want to be seen as a stress-reliever.

I’m fully aware that this process may not exactly meet every presentation need. But, if you give an inspirational speech with any other formula, you should not be surprised by your lack of success. Nevertheless, the principles of contact, speaking to multiple learning styles, balancing ambiguity and revelation, going from creating tension and stress to becoming a soothing and relaxing presenter is universal to all great presentation.

The A-B-C formula that I was taught back in sixties is obsolete, yet still prevalent in many management and speakers instruction. While it has served its role at one time, I have presented a much more powerful formula that has been used to inspire nations and change lives.