Benefits of Negotiating Subliminally

When you negotiate, do you negotiate subliminally? The answer is yes; whether you realize it or not you do. We all negotiate subliminally. Some of you may be thinking, what does it mean to negotiate subliminally? This lesson uncovers that answer and gives you insights into how you can become a better negotiator, by being aware of the value subliminal negotiation has throughout the negotiation process.

As we negotiate, our bodies convey messages that are perceived to be part of the meaning of our messages. Thats to say, at times, people perceive hidden meanings in our messages, simply because they pick up the raising of an eyebrow, the down turn of our lip, or the interpretation of a quizzical look, as meaning something other than the meaning were trying to convey. That can be good and bad.

From a good perspective, if the receiver of our message is attuned to our body language, and our body language and words/actions are aligned, the received message is being perceived in the manner in which we transmitted it. In other words, what the receiver of our message sees, hears, and feels is what we as the sender of the message intended for the listener to receive.

This is important when negotiating, because negotiations can get off track at times, simply due to the fact that one person in the negotiation perceives that which was neither mentioned, nor intended and acts as though they received the message you sent. In actuality they did. Remember, what they perceive is right in their mind.

From a bad perspective, when we send messages that are not received with the intent we wish to convey, our words are misperceived. This could lead to botched negotiations. In addition, we could be perceived as nothing more than mutterers and lose credibility in the process, thus setting us up for future negotiation problems.

As you negotiate, realize you do so subliminally and consider these aspects during the negotiation…

1. Be very cognizant of the messages your body sends during the negotiation. Question to what degree your words and nonverbal signals (body language) are in sync with one another and being perceived as such.

2. Be astutely aware of your voice inflections during negotiations. As an example, the inflection in your voice in the statements below could convey different meanings.

a. I love you.

b. I love you!

c. I love you?

3. Validate the perception of your message by paying close attention to the body language of the receiver. You’ll gain invaluable insight as to how they perceive your message, as the result of being able to make accurate interpretations.

One of the major benefits to negotiating subliminally is the fact that, if done right, you can manipulate the negotiation in the direction of your goals (Note: Don’t be offended by the word manipulate. It’s meant in the positive sense that both parties in the negotiation are getting what they want). In order to do so, you have to validate the reception of your messages during the negotiation, to deter mine if the desired effect is being accomplished.

Being able to interpret how your messages are received and perceived, to a great degree determine the outcome of the negotiation. Utilizing subliminal negotiation thoughts and actions gives you an additional tactic in your arsenal of negotiation tools. Subliminal negotiation will make you a stronger, more attuned negotiator and everything will be right with the world.

The negotiation lessons are:

  • In order to gain insight into the manner in which your messages are being perceived; read and interpret the body language of the receiver. Validate their body language by observing the synchronization of their words and actions.
  • You can take someone from mediocrity to the sublime, as the result of negotiating subliminally. A major component of being able to do so lies in the interpreting and reading of body language accurately.
  • When in doubt about what you perceive, or the manner in which you’re being perceived, confirm the meaning by asking for input from the person/people you renegotiating. You’ll score subliminal points by showing your negotiation partner(s) that you’re attuned to the dialogue occurring in the negotiation.

The Differences of West and East Countries in Business Negotiations

With China’s entering into the WTO, China becomes more and more closed to the other countries of the world. International business negotiation has manifested its importance, in order to get a win-win prospect, China should know more about the problems that might come up in the business negotiations. Mean while, in order to affect the negotiation effectively and gain the win-win situation for both party, we must have a thorough understanding of different cultures, analyze the differences among the cross-culture thinking, and their influences on negotiation thinking.

This essay studies the inside law of business negotiation practice of our country from the point of cultural differences and analyzes the reasons why these cultural differences come up and learn how to deal with them.

Western countries such as the US and Canada are called low culture context countries which rely on verbally expressed. They tend to communicate directly to others. On the other hand, in high context cultures such as Chinese and Japanese cultures which provide less information in verbal expression, they prefer an indirect communication style. The variables can be individual backgrounds, associations, values, gender, and position in company and status in society.

The objective is to improve the knowledge and the understanding of relevant negotiation related cultural differences and offer some recommendations for Chinese negotiators.

To our pleasure, with the integration of global economy and the high speed developing communication and the frequently intercourse of the businessmen from all the countries, they influence each other, learn from others’ strong points to offset their own weakness, some of businessmen’ national different style is not so obvious any more. Therefore, we should acquaint ourselves with the differences of negotiating styles of different countries and areas’ businessmen, moreover, we should act according to circumstances in real business negotiations and adjust our negotiating pattern to get the expected goal, gain the success of the negotiation.

How an ISO Consultancy Can Assist You in Getting ISO 55001 Certification

Assets are invariably the elementary elements of a business. The assets’ functions or the value realised from them are the basis for a business. Those assets, whether physical, human, capital, or intangible, help to deliver the desired products/services. A strong Asset Management System (AMS) is necessary to take care of every asset and to make sure that they perform effectively in the best interest of the business. The ISO 55001 certification is the ultimate key to create and establish a good and practical AMS. By specifying the requirements of the AMS, it ensures proper coordination, planning, selection and classifying of the assets which helps in maintaining them throughout their lifecycle.

Despite the significance of this AMS certification, most businesses still have their AMS improved and certified because of the complexities and higher expenses involved in the certification process. However, without giving up, they need to get a dedicated ISO consultancy that can help them to obtain the ISO 55001 certification in the smoothest possible way. The next section explains how an ISO consultancy assists your organisation in getting your AMS ISO-certified.

Agile Certification Process Followed by ISO Consultancy for ISO 55001 Certification

An ISO consultancy takes you through the following stages to make sure that your AMS is ready for the certification.

Initial Consultation/Discussion

The process begins with an open discussion or consultation where the agency will seek to understand your needs or expectations for the certification. Their expert consultants will then want you to learn about the requirements of the ISO 55001 standard. They will help you to understand how the AMS should be developed depending on your organisation’s size, processes, and types/sizes of assets. Together, you can then define the objectives and specifications for your AMS.


The consulting agency then performs a pre-audit of your organisation’s current asset management framework. It is a gap analysis that helps in uncovering the strengths and weaknesses in your present AMS compared to the ISO 55001 standard’s requirements. This helps in assessing the areas that need improvement. Accordingly, the agency will plan with your managers and decide together the actions needed to mend the gaps and reform the AMS to comply with the requirements.

Planning and Implementation

The consultancy will then provide a detailed guide on improvising the AMS and initiating the certification process. They will provide tailored services, such as documentation instructions, employee training, implementation support, etc. based on the improvements required in the AMS. They can also agree to provide ongoing assistance to help you maintain the ISO certification compliance in the long run.

Stage 1 Audit

Once the implementation of a revised AMS is complete, some assessors from the consultancy start with the process of audits to ensure your readiness for the certification. The first stage of assessment includes reviewing the AMS documentation, measuring the goals, and assuring the role of your management in AMS. With this evaluation, the consultancy can declare whether your AMS is competent and eligible for the certification. The assessors also explain their observations from the audit and coordinate any actions necessary to further enhance the AMS for final certification audit.

Stage 2 Audit

The same assessors or a specific team of auditors from the consultancy then again audit your AMS on-site. They first examine it to ensure that the applied management system is at par with the documented system. Then, they will evaluate the effectiveness of the AMS in managing and optimising the assets, based on the inspections, asset data or relevant records, on-site observations, and interviews. The auditors then present the findings from this second stage audit clearly in a report and discuss them with your management team in a closed meeting. They highlight the areas that need improvement or can be improved for better effectiveness and compliance assurance.

Registration and Certification

The consultants help you get a good certification body or a registrar to apply for the certification. They can guide through the certification registration process and help at fulfilling all requirements before achieving the certification. Following that, the certification body does an external audit and after being convinced that every ISO 55001 regulation is met by your AMS, they will provide the certificate.

Surveillance Audits

After the certification has been achieved, the consultancy can conduct surveillance audits on semi-annually or quarterly basis to ensure that the AMS maintains its compliance with ISO 55001 standard. As the certification is valid only for 3 years, surveillance audits are to be carried out to check your ongoing conformity to the standard’s requirements. They will also conduct on-site surveillance audits to help you discover potential areas of improvement and to focus on sustaining the efficiency of your AMS.

Going through all these stages of the ISO 55001 certification by yourself can be complicated and challenging. However, you cannot deny the need for a good AMS in your organisation to maximise the active life of your assets and ensure greater returns from them. It subsequently helps you to ensure continuously increase your financial performance. Therefore, getting a reliable consultancy that can assist you throughout the certification process is always recommended.